Competitive Intelligence Overview
47
Products
305
Assets
2/3
Platforms
6.5
Assets/Product
46 products
297 assets
1 products
8 assets
Not present
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SmartBones leads in 2 categories across amazon, walmart. Key strongholds: Pet Supplies > Dogs > Treats > Bones, All Dog Treats.
Pup-Peroni leads "Pet Supplies > Dogs > Treats" by 11% over SmartBones. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but SmartBones only has 16 (3.7%). High-volume category with room to grow.
amazon86% of SmartBones's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
50% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
SmartBones Your brand | 47 | 305 | 0 | 46 | 1 | — |
DreamBone | 54 | 88 | 0 | 53 | 1 | — |
Greenies | 68★ | 432★ | 1★ | 66 | 1 | 1 |
Good'n'Fun | 56 | 344 | 0 | 56 | — | — |
Greenies has 391% more assets than DreamBone
SmartBones, DreamBone, Good'n'Fun have no video assets
SmartBones is not present on Target
DreamBone is not present on Target
Good'n'Fun is not present on Walmart, Target