Competitive Intelligence Overview
65
Products
463
Assets
3/3
Platforms
7.1
Assets/Product
63 products
444 assets
1 products
7 assets
1 products
12 assets
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Skip Hop leads in 10 categories across amazon, walmart, target. Key strongholds: Baby Products > Safety > Bathroom Safety, Baby Products > Diapering > Diaper Bags > Backpacks.
Sassy leads "Toys & Games > Baby & Toddler Toys" by 29% over Skip Hop. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Feeding > Solid Feeding > Cups" has 95 products but Skip Hop only has 2 (2.1%). High-volume category with room to grow.
amazon95% of Skip Hop's category presence is on amazon. Consider expanding on walmart and target for diversification.
6
10.2% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Skip Hop Your brand | 65 | 463 | 0 | 63 | 1 | 1 |
Bright Starts | 70★ | 219 | 1★ | 68 | 1 | 1 |
Ingenuity | 66 | 673★ | 0 | 65 | 1 | — |
Baby Einstein | 63 | 83 | 1★ | 61 | 1 | 1 |
Ingenuity has 711% more assets than Baby Einstein
Skip Hop, Ingenuity have no video assets
Ingenuity is not present on Target
Ingenuity has the highest asset coverage (10.2 assets/product)
Ingenuity, Baby Einstein have a low primary asset ratio