Competitive Intelligence Overview
46
Products
221
Assets
3/3
Platforms
4.8
Assets/Product
44 products
207 assets
1 products
6 assets
1 products
8 assets
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SkinnyPop leads in 3 categories across amazon, walmart, target. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Popcorn > Popped, Popcorn Bags.
Belvita leads "Grocery & Gourmet Food > Breads & Bakery > Cookies" by 17% over SkinnyPop. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Food & Beverage Gifts > Snack Gifts" has 105 products but SkinnyPop only has 1 (1%). High-volume category with room to grow.
amazon67% of SkinnyPop's category presence is on amazon. Consider expanding on walmart and target for diversification.
30
31.9% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
SkinnyPop Your brand | 46 | 221 | 1★ | 44 | 1 | 1 |
Skinnygirl | 50★ | 245★ | 0 | 49 | 1 | — |
O Orville Redenbacher's | 20 | 158 | 0 | 20 | — | — |
B Broadway Basketeers | 7 | 55 | 0 | 7 | — | — |
B Broadway Basketeers | 3 | 23 | 0 | 3 | — | — |
Skinnygirl has 965% more assets than Broadway Basketeers
Skinnygirl, Orville Redenbacher's, Broadway Basketeers, Broadway Basketeers have no video assets
Skinnygirl is not present on Target
Orville Redenbacher's is not present on Walmart, Target
Broadway Basketeers is not present on Walmart, Target