Competitive Intelligence Overview
10
Products
45
Assets
2/3
Platforms
4.5
Assets/Product
9 products
40 assets
Not present
1 products
5 assets
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Skinnygirl Cocktails leads in 2 categories across amazon, target. Key strongholds: Books > Cookbooks, Food & Wine > Beverages & Wine > Wine & Spirits > Spirits, Hard Seltzers & Canned Cocktails.
Torani leads "Grocery & Gourmet Food > Beverages > Beverage Syrups & Concentrates > Syrups" by 50% over Skinnygirl Cocktails. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Coffee > Single-Serve Capsules & Pods" has 169 products but Skinnygirl Cocktails only has 2 (1.2%). High-volume category with room to grow.
amazon86% of Skinnygirl Cocktails's category presence is on amazon. Consider expanding on walmart and target for diversification.
2
14.3% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Skinnygirl Cocktails Your brand | 10 | 45 | 0★ | 9 | — | 1 |
Skinnygirl | 50★ | 245★ | 0★ | 49 | 1 | — |
W Wish-Bone | 13 | 110 | 0★ | 13 | — | — |
W Wish-Bone | 3 | 30 | 0★ | 3 | — | — |
Skinnygirl has 717% more assets than Wish-Bone
Skinnygirl Cocktails is not present on Walmart
Skinnygirl is not present on Target
Wish-Bone is not present on Walmart, Target
Wish-Bone is not present on Walmart, Target