Category Insights
AICompetitive Threat
Lotrimin leads "Health & Household > Health Care > First Aid > Antifungals > Athletes Foot Remedies" by 31% over Silka. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > First Aid > Antifungals > Athletes Foot Remedies" has 102 products but Silka only has 2 (2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Silka's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesSilka(Your brand)
2
2% share • #10
Top Competitors
#1
Lotrimin3433.3%
#2
P
Peppercorn Kids65.9%#3
t
terrasil65.9%