Competitive Intelligence Overview
11
Products
78
Assets
1/3
Platforms
7.1
Assets/Product
11 products
78 assets
Not present
Not present
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Siku dominates "Toys & Games > Vehicles > Tractors" on amazon with 37.5% market share, outperforming 3 competitors.
amazonWalthers SceneMaster leads "Arts, Crafts & Sewing > Model & Hobby Building > Model Trains & Accessories > Accessories > Vehicles, Boats & Airplanes" by 46% over Siku. Consider expanding product range or improving visibility in this category.
amazon"Arts, Crafts & Sewing > Model & Hobby Building > Model Trains & Accessories > Accessories > Vehicles, Boats & Airplanes" has 94 products but Siku only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Siku's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
37.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
S Siku Your brand | 11 | 78 | 0★ | 11 | — | — |
M Mattel | 52★ | 243★ | 0★ | 52 | — | — |
N NewRay | 19 | 58 | 0★ | 19 | — | — |
N Nedaan | 5 | 37 | 0★ | 5 | — | — |
N NewRay | 8 | 17 | 0★ | 8 | — | — |
N Nedaan | 7 | 43 | 0★ | 7 | — | — |
Mattel has 1329% more assets than NewRay
Siku is not present on Walmart, Target
Mattel is not present on Walmart, Target
NewRay is not present on Walmart, Target
Nedaan is not present on Walmart, Target