Competitive Intelligence Overview
47
Products
343
Assets
3/3
Platforms
7.3
Assets/Product
45 products
320 assets
1 products
8 assets
1 products
15 assets
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Sheba leads in 4 categories across amazon, walmart, target. Key strongholds: Pet Supplies > Cats > Food > Wet > Pouches, Pet Supplies > Cats > Food.
Temptations leads "Pet Supplies > Cats > Treats > Snacks > Crunchy Treats" by 35% over Sheba. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Treats > Snacks > Crunchy Treats" has 84 products but Sheba only has 2 (2.4%). High-volume category with room to grow.
amazon85% of Sheba's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
11% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sheba Your brand | 47 | 343 | 1★ | 45 | 1 | 1 |
Reveal Pet Food | 34 | 192 | 0 | 33 | 1 | — |
Temptations | 51 | 400★ | 1★ | 50 | — | 1 |
Fancy Feast | 56★ | 80 | 1★ | 54 | 1 | 1 |
Temptations has 400% more assets than Fancy Feast
Reveal Pet Food has no video assets
Reveal Pet Food is not present on Target
Temptations is not present on Walmart
Temptations has the highest asset coverage (7.8 assets/product)