Competitive Intelligence Overview
87
Products
508
Assets
2/3
Platforms
5.8
Assets/Product
86 products
500 assets
1 products
8 assets
Not present
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Sharpie leads in 3 categories across amazon, walmart. Key strongholds: Office Products > Office & School Supplies > Writing & Correction Supplies > Markers & Highlighters > Permanent Markers, Office Products > Office & School Supplies > Writing & Correction Supplies > Markers & Highlighters > Highlighters.
Crayola leads "Toys & Games > Arts & Crafts > Drawing & Painting Supplies > Coloring Pens & Markers" by 54% over Sharpie. Consider expanding product range or improving visibility in this category.
amazon"Office Products > Office & School Supplies > Writing & Correction Supplies > Pens & Refills > Rollerball Pens > Gel Ink Rollerball Pens" has 100 products but Sharpie only has 9 (9%). High-volume category with room to grow.
amazon86% of Sharpie's category presence is on amazon. Consider expanding on walmart and target for diversification.
55
69.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sharpie Your brand | 87 | 508 | 0★ | 86 | 1 | — |
PILOT | 108 | 493 | 0★ | 107 | 1 | — |
STAEDTLER | 74 | 436 | 0★ | 73 | 1 | — |
M Mr. Pen | 212★ | 1,710★ | 0★ | 212 | — | — |
Mr. Pen has 292% more assets than STAEDTLER
Sharpie is not present on Target
PILOT is not present on Target
STAEDTLER is not present on Target
Mr. Pen is not present on Walmart, Target