Category Insights
AICompetitive Threat
Lume leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" by 28% over Secret. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" has 97 products but Secret only has 2 (2.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Secret's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesSecret(Your brand)
6
9.2% share • #3
Top Competitors
#1
Dove1624.6%
#2
D
Degree1116.9%#3
Gillette57.7%