Competitive Intelligence Overview
39
Products
268
Assets
2/3
Platforms
6.9
Assets/Product
38 products
260 assets
1 products
8 assets
Not present
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ScarAway leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > First Aid > Scars & Wounds, ScarAway.
Nexcare leads "Health & Household > Health Care > First Aid > Bandages & Bandaging Supplies > First Aid Tape" by 29% over ScarAway. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Facial Sunscreens" has 90 products but ScarAway only has 1 (1.1%). High-volume category with room to grow.
amazon75% of ScarAway's category presence is on amazon. Consider expanding on walmart and target for diversification.
36
38.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
ScarAway Your brand | 39 | 268 | 0 | 38 | 1 | — |
Mederma | 49★ | 338★ | 1★ | 47 | 1 | 1 |
Z ZUMEHU | 2 | 14 | 0 | 2 | — | — |
P PERFECTSIGHT | 12 | 87 | 0 | 12 | — | — |
Z ZUMEHU | 9 | 45 | 0 | 9 | — | — |
P PERFECTSIGHT | 3 | 21 | 0 | 3 | — | — |
Mederma has 2314% more assets than ZUMEHU
ScarAway, ZUMEHU, PERFECTSIGHT, ZUMEHU, PERFECTSIGHT have no video assets
ScarAway is not present on Target
ZUMEHU is not present on Walmart, Target
PERFECTSIGHT is not present on Walmart, Target