Competitive Intelligence Overview
26
Products
131
Assets
2/3
Platforms
5.0
Assets/Product
25 products
126 assets
Not present
1 products
5 assets
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Sassy Toys leads in 2 categories across amazon, target. Key strongholds: Toys & Games > Baby & Toddler Toys > Rattles & Plush Rings, Baby Blocks, Stackers & Sorters.
LEGO leads "Toys & Games > Building Toys > Building Sets" by 73% over Sassy Toys. Consider expanding product range or improving visibility in this category.
amazon"Toys & Games > Sports & Outdoor Play > Pools & Water Toys > Squirt Guns" has 86 products but Sassy Toys only has 1 (1.2%). High-volume category with room to grow.
amazon93% of Sassy Toys's category presence is on amazon. Consider expanding on walmart and target for diversification.
6
16.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sassy Toys Your brand | 26 | 131 | 0 | 25 | — | 1 |
Sassy | 57 | 275★ | 0 | 56 | 1 | — |
Bright Starts | 70★ | 219 | 1★ | 68 | 1 | 1 |
Baby Einstein | 63 | 83 | 1★ | 61 | 1 | 1 |
Sassy has 231% more assets than Baby Einstein
Sassy Toys, Sassy have no video assets
Sassy Toys is not present on Walmart
Sassy is not present on Target
Sassy Toys has the highest asset coverage (5 assets/product)