Competitive Intelligence Overview
64
Products
341
Assets
2/3
Platforms
5.3
Assets/Product
63 products
334 assets
1 products
7 assets
Not present
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Sally Hansen leads in 4 categories across amazon. Key strongholds: Beauty & Personal Care > Foot, Hand & Nail Care > Nail Care > Nail Strengthening, Beauty & Personal Care > Shave & Hair Removal > Women's > Waxing > Waxing Kits.
Bondi Sands leads "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Self-Tanners > Body Self-Tanners" by 35% over Sally Hansen. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Foot, Hand & Nail Care > Nail Care > Cuticle Care > Cuticle Oils" has 91 products but Sally Hansen only has 3 (3.3%). High-volume category with room to grow.
amazon95% of Sally Hansen's category presence is on amazon. Consider expanding on walmart and target for diversification.
23
11.7% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sally Hansen Your brand | 64★ | 341★ | 0★ | 63 | 1 | — |
M Manucurist | 6 | 40 | 0★ | 6 | — | — |
L Lignumix | 4 | 24 | 0★ | 4 | — | — |
M Manucurist | 11 | 78 | 0★ | 11 | — | — |
W Weidear | 2 | 14 | 0★ | 2 | — | — |
L Lignumix | 6 | 30 | 0★ | 6 | — | — |
W Weidear | 9 | 75 | 0★ | 9 | — | — |
Sally Hansen has 2336% more assets than Weidear
Sally Hansen is not present on Target
Manucurist is not present on Walmart, Target
Lignumix is not present on Walmart, Target
Manucurist is not present on Walmart, Target