Competitive Intelligence Overview
75
Products
644
Assets
3/3
Platforms
8.6
Assets/Product
73 products
616 assets
1 products
7 assets
1 products
21 assets
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Safety 1st leads in 10 categories across amazon, walmart, target. Key strongholds: Baby Products > Safety > Guards & Locks > Cabinet Locks, Baby Products > Safety > Electrical Safety.
Boncare leads "Health & Household > Medical Supplies & Equipment > Health Monitors > Thermometers > Rectal" by 34% over Safety 1st. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Lighting & Ceiling Fans > Wall Lights > Night Lights" has 121 products but Safety 1st only has 1 (0.8%). High-volume category with room to grow.
amazon93% of Safety 1st's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
30.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Safety 1st Your brand | 75 | 644 | 1★ | 73 | 1 | 1 |
Graco | 147★ | 982★ | 0 | 145 | 1 | 1 |
Evenflo | 70 | 434 | 1★ | 68 | 1 | 1 |
Chicco | 82 | 368 | 0 | 81 | 1 | — |
Graco has 167% more assets than Chicco
Graco, Chicco have no video assets
Chicco is not present on Target
Safety 1st has the highest asset coverage (8.6 assets/product)