Category Insights
AICompetitive Threat
Robitussin leads "Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Coughing & Sore Throats > Cough Syrups" by 20% over Safetussin. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Coughing & Sore Throats > Cough Syrups" has 51 products but Safetussin only has 1 (2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Safetussin's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesSafetussin(Your brand)
1
2% share • #15
Top Competitors
#1
R
Robitussin1121.6%#2
Amazon Basic Care611.8%
#3
K
KUTOOK47.8%