Category Insights
AIMulti-Category Leader
RYOBI leads in 2 categories across amazon. Key strongholds: Tools & Home Improvement > Power & Hand Tools > Power Tools > Sanders > Sheet Sanders, Tools & Home Improvement > Power & Hand Tools > Power Tools > Nailers & Staplers > Staplers.
Competitive Threat
NewDoar leads "Automotive > Replacement Parts > Belts, Hoses & Pulleys > Belts > V Belts" by 35% over RYOBI. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Tools & Home Improvement > Power & Hand Tools > Hand Tools > Multitools & Accessories > Multitools" has 111 products but RYOBI only has 1 (0.9%). High-volume category with room to grow.
amazonPlatform Concentration
100% of RYOBI's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
61 categoriesLeader in 2
RYOBI(Your brand)
8
12.9% share • #1
Top Competitors
#2
DEWALT69.7%
#3
Makita58.1%
#4
Milwaukee34.8%