Competitive Intelligence Overview
98
Products
531
Assets
2/3
Platforms
5.4
Assets/Product
97 products
524 assets
Not present
1 products
7 assets
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Under Armour leads "Clothing, Shoes & Jewelry > Boys > Clothing > Active > Active Hoodies" by 50% over Russell Athletic. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Men > Clothing > Shirts > T-Shirts" has 361 products but Russell Athletic only has 36 (10%). High-volume category with room to grow.
amazon95% of Russell Athletic's category presence is on amazon. Consider expanding on walmart and target for diversification.
36
10% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Russell Athletic Your brand | 98 | 531 | 1★ | 97 | — | 1 |
adidas | 1,354★ | 7,633★ | 0 | 1353 | 1 | — |
Champion | 180 | 783 | 1★ | 179 | — | 1 |
Under Armour | 1,276 | 5,112 | 0 | 1276 | — | — |
adidas has 1337% more assets than Russell Athletic
adidas, Under Armour have no video assets
Russell Athletic is not present on Walmart
adidas is not present on Target
Champion is not present on Walmart