Competitive Intelligence Overview
95
Products
572
Assets
3/3
Platforms
6.0
Assets/Product
93 products
555 assets
1 products
6 assets
1 products
11 assets
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Rubbermaid leads in 4 categories across amazon. Key strongholds: Home & Kitchen > Storage & Organization > Trash, Recycling & Compost > Wastebaskets, Industrial & Scientific > Janitorial & Sanitation Supplies > Mopping Supplies > Buckets.
O-Cedar leads "Health & Household > Household Supplies > Cleaning Tools > Mopping > Mops & Bucket Sets" by 60% over Rubbermaid. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Food Storage > Food Containers > Container Sets" has 208 products but Rubbermaid only has 17 (8.2%). High-volume category with room to grow.
amazon98% of Rubbermaid's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
8.2% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Rubbermaid Your brand | 95 | 572 | 1★ | 93 | 1 | 1 |
Amazon Basics | 1,058 | 6,272 | 0 | 1058 | — | — |
G Generic | 11,125★ | 50,596★ | 0 | 11125 | — | — |
R Rubbermaid Commercial Products | 55 | 303 | 0 | 55 | — | — |
Generic has 16598% more assets than Rubbermaid Commercial Products
Amazon Basics, Generic, Rubbermaid Commercial Products have no video assets
Amazon Basics is not present on Walmart, Target
Generic is not present on Walmart, Target
Rubbermaid Commercial Products is not present on Walmart, Target