Competitive Intelligence Overview
44
Products
304
Assets
2/3
Platforms
6.9
Assets/Product
43 products
298 assets
1 products
6 assets
Not present
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Royal Dansk leads in 2 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Breads & Bakery > Cookies > Butter, Butter Cookies.
Betty Crocker leads "Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Baking Mixes > Cookies" by 50% over Royal Dansk. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Breads & Bakery > Cookies > Chocolate" has 95 products but Royal Dansk only has 3 (3.2%). High-volume category with room to grow.
amazon93% of Royal Dansk's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
21.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Royal Dansk Your brand | 44 | 304 | 0★ | 43 | 1 | — |
C ChocZero | 9 | 60 | 0★ | 9 | — | — |
C ChocZero | 23 | 144 | 0★ | 23 | — | — |
P Pepperidge Farm | 52★ | 361★ | 0★ | 52 | — | — |
P Pepperidge Farm | 16 | 125 | 0★ | 16 | — | — |
B Buffalo Dental | 11 | 29 | 0★ | 11 | — | — |
B Buffalo Dental | 10 | 58 | 0★ | 10 | — | — |
Pepperidge Farm has 1145% more assets than Buffalo Dental
Royal Dansk is not present on Target
ChocZero is not present on Walmart, Target
ChocZero is not present on Walmart, Target
Pepperidge Farm is not present on Walmart, Target