Competitive Intelligence Overview
44
Products
191
Assets
1/3
Platforms
4.3
Assets/Product
44 products
191 assets
Not present
Not present
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Hillman leads "Industrial & Scientific > Fasteners > Nails > Escutcheon Pins" by 72% over ROCKLER. Consider expanding product range or improving visibility in this category.
amazon"Industrial & Scientific > Abrasive & Finishing Products > Finishing Products > Manual Sanding Products > Sanding Cords" has 119 products but ROCKLER only has 3 (2.5%). High-volume category with room to grow.
amazon100% of ROCKLER's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
5.1% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
R ROCKLER Your brand | 44 | 191 | 0★ | 44 | — | — |
G Generic | 10,979★ | 50,064★ | 0★ | 10979 | — | — |
P POWERTEC | 179 | 1,255 | 0★ | 179 | — | — |
F Freud | 9 | 32 | 0★ | 9 | — | — |
F Freud | 57 | 256 | 0★ | 57 | — | — |
Generic has 156350% more assets than Freud
ROCKLER is not present on Walmart, Target
Generic is not present on Walmart, Target
POWERTEC is not present on Walmart, Target
Freud is not present on Walmart, Target