Competitive Intelligence Overview
57
Products
859
Assets
3/3
Platforms
15.1
Assets/Product
55 products
839 assets
1 products
8 assets
1 products
12 assets
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Ritz leads in 3 categories across amazon, target. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Crackers > Wheat, Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Crackers.
Frito Lay leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps > Potato" by 31% over Ritz. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps > Potato" has 100 products but Ritz only has 1 (1%). High-volume category with room to grow.
amazon87% of Ritz's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
23.7% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Ritz Your brand | 57 | 859 | 1★ | 55 | 1 | 1 |
Goldfish | 76 | 531 | 1★ | 74 | 1 | 1 |
3 365 by Whole Foods Market | 869★ | 3,976★ | 0 | 869 | — | — |
C Cheez-It | 22 | 218 | 0 | 22 | — | — |
365 by Whole Foods Market has 1724% more assets than Cheez-It
365 by Whole Foods Market, Cheez-It have no video assets
365 by Whole Foods Market is not present on Walmart, Target
Cheez-It is not present on Walmart, Target
Ritz has the highest asset coverage (15.1 assets/product)