Category Insights
AICompetitive Threat
MAYBELLINE leads "Beauty & Personal Care > Makeup > Eyes > Eyeliner" by 18% over Rimmel. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Makeup > Face > Powder" has 76 products but Rimmel only has 2 (2.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Rimmel's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
5 categoriesRimmel(Your brand)
2
3.2% share • #14
Top Competitors
#1
M
Moira46.3%#2
M
MooGlamor46.3%#3
NYX PROFESSIONAL MAKEUP34.8%