Competitive Intelligence Overview
55
Products
297
Assets
2/3
Platforms
5.4
Assets/Product
54 products
288 assets
Not present
1 products
9 assets
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Reynolds leads in 6 categories across amazon, target. Key strongholds: Health & Household > Household Supplies > Paper & Plastic > Disposable Food Storage > Aluminum Foil, Home & Kitchen > Kitchen & Dining > Bakeware > Baking Tools & Accessories > Parchment.
Crock-Pot leads "Home & Kitchen > Kitchen & Dining > Small Appliances > Slow Cookers" by 41% over Reynolds. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Cookware > Disposable Cookware" has 97 products but Reynolds only has 1 (1%). High-volume category with room to grow.
amazon93% of Reynolds's category presence is on amazon. Consider expanding on walmart and target for diversification.
25
43.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Reynolds Your brand | 55 | 297 | 1★ | 54 | — | 1 |
Amazon Basics | 1,058★ | 6,272★ | 0 | 1058 | — | — |
A AST | 5 | 29 | 0 | 5 | — | — |
A AST | 8 | 53 | 0 | 8 | — | — |
E EVERDRIVE | 7 | 21 | 0 | 7 | — | — |
E EVERDRIVE | 4 | 18 | 0 | 4 | — | — |
Amazon Basics has 34744% more assets than EVERDRIVE
Amazon Basics, AST, AST, EVERDRIVE, EVERDRIVE have no video assets
Reynolds is not present on Walmart
Amazon Basics is not present on Walmart, Target
AST is not present on Walmart, Target