Competitive Intelligence Overview
104
Products
765
Assets
3/3
Platforms
7.4
Assets/Product
102 products
745 assets
1 products
7 assets
1 products
13 assets
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REVLON leads in 7 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Makeup > Eyes > Eyeshadow, Beauty & Personal Care > Foot, Hand & Nail Care > Tools & Accessories > Nail Tools > Nail Clippers.
Conair leads "Beauty & Personal Care > Hair Care > Styling Tools & Appliances > Irons > Curling Tongs" by 45% over REVLON. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Foot, Hand & Nail Care > Tools & Accessories > Nail Tools > Nail Files & Buffers" has 103 products but REVLON only has 3 (2.9%). High-volume category with room to grow.
amazon94% of REVLON's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
24.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
REVLON Your brand | 104 | 765 | 1★ | 102 | 1 | 1 |
e.l.f. | 101 | 492 | 1★ | 100 | — | 1 |
NYX PROFESSIONAL MAKEUP | 78 | 512 | 1★ | 76 | 1 | 1 |
L'Oreal Paris | 114★ | 803★ | 0 | 113 | — | 1 |
L'Oreal Paris has 63% more assets than e.l.f.
L'Oreal Paris has no video assets
e.l.f. is not present on Walmart
L'Oreal Paris is not present on Walmart
REVLON has the highest asset coverage (7.4 assets/product)