Category Insights
AICompetitive Threat
LUMIFY leads "Health & Household > Health Care > Eye Health > Moisturizing Eye Drops" by 17% over Refresh. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > Eye Health > Moisturizing Eye Drops" has 94 products but Refresh only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Refresh's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesRefresh(Your brand)
3
4.3% share • #7
Top Competitors
#1
B
Bausch + Lomb913%#2
Opti-Free710.1%
#3
BLINK68.7%