Competitive Intelligence Overview
63
Products
387
Assets
3/3
Platforms
6.1
Assets/Product
61 products
372 assets
1 products
8 assets
1 products
7 assets
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Reese's leads in 3 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars, Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Snack Cakes & Pastries > Cupcakes.
Dot's Homestyle Pretzels leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Pretzels" by 59% over Reese's. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate > Candy & Chocolate Gifts" has 161 products but Reese's only has 1 (0.6%). High-volume category with room to grow.
amazon89% of Reese's's category presence is on amazon. Consider expanding on walmart and target for diversification.
34
11.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Reese's Your brand | 63 | 387 | 0 | 61 | 1 | 1 |
Snickers | 43 | 298 | 1★ | 41 | 1 | 1 |
Brookside | 64★ | 135 | 1★ | 62 | 1 | 1 |
M&M's | 59 | 413★ | 1★ | 57 | 1 | 1 |
M&M's has 206% more assets than Brookside
Reese's has no video assets
M&M's has the highest asset coverage (7 assets/product)