Competitive Intelligence Overview
52
Products
396
Assets
2/3
Platforms
7.6
Assets/Product
51 products
388 assets
1 products
8 assets
Not present
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Cat Chow leads "Pet Supplies > Cats > Food > Dry" by 30% over Purina Pro Plan. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Food > Wet > Canned" has 164 products but Purina Pro Plan only has 3 (1.8%). High-volume category with room to grow.
amazon88% of Purina Pro Plan's category presence is on amazon. Consider expanding on walmart and target for diversification.
32
12.4% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Purina Pro Plan Your brand | 52 | 396 | 0 | 51 | 1 | — |
Hill's Science Diet | 65 | 551★ | 0 | 64 | 1 | — |
Beneful | 57 | 60 | 1★ | 55 | 1 | 1 |
Blue Buffalo | 79★ | 354 | 1★ | 77 | 1 | 1 |
Hill's Science Diet has 818% more assets than Beneful
Purina Pro Plan, Hill's Science Diet have no video assets
Purina Pro Plan is not present on Target
Hill's Science Diet is not present on Target
Hill's Science Diet has the highest asset coverage (8.5 assets/product)