Competitive Intelligence Overview
44
Products
339
Assets
3/3
Platforms
7.7
Assets/Product
41 products
318 assets
1 products
8 assets
2 products
13 assets
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Purina ONE dominates "Dry Dog Food" on walmart with 100% market share, outperforming 0 competitors.
walmartCat Chow leads "Pet Supplies > Cats > Food > Dry" by 28% over Purina ONE. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Food > Dry" has 259 products but Purina ONE only has 21 (8.1%). High-volume category with room to grow.
amazon21
8.1% share • #5
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Purina ONE Your brand | 44 | 339 | 2★ | 41 | 1 | 2 |
Hill's Science Diet | 65 | 551★ | 0 | 64 | 1 | — |
Blue Buffalo | 79★ | 354 | 1 | 77 | 1 | 1 |
DIAMOND NATURALS | 55 | 51 | 0 | 55 | — | — |
Hill's Science Diet has 980% more assets than DIAMOND NATURALS
Hill's Science Diet, DIAMOND NATURALS have no video assets
Hill's Science Diet is not present on Target
DIAMOND NATURALS is not present on Walmart, Target
Hill's Science Diet has the highest asset coverage (8.5 assets/product)