Competitive Intelligence Overview
14
Products
120
Assets
1/3
Platforms
8.6
Assets/Product
14 products
120 assets
Not present
Not present
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Fancy Feast leads "Pet Supplies > Cats > Food > Wet > Canned" by 23% over Purina Moist & Meaty. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Food > Dry" has 259 products but Purina Moist & Meaty only has 8 (3.1%). High-volume category with room to grow.
amazon100% of Purina Moist & Meaty's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
3.1% share • #11
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Purina Moist & Meaty Your brand | 14 | 120 | 0★ | 14 | — | — |
Stella & Chewy's | 58★ | 420★ | 0★ | 57 | 1 | — |
I IAMS | 10 | 101 | 0★ | 10 | — | — |
I I AND LOVE AND YOU | 6 | 51 | 0★ | 6 | — | — |
I I AND LOVE AND YOU | 3 | 25 | 0★ | 3 | — | — |
Stella & Chewy's has 1580% more assets than I AND LOVE AND YOU
Purina Moist & Meaty is not present on Walmart, Target
Stella & Chewy's is not present on Target
IAMS is not present on Walmart, Target
I AND LOVE AND YOU is not present on Walmart, Target