Competitive Intelligence Overview
8
Products
92
Assets
1/3
Platforms
11.5
Assets/Product
8 products
92 assets
Not present
Not present
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Cat Chow leads "Pet Supplies > Cats > Food > Dry" by 30% over Purina Cat Chow. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Food > Wet > Canned" has 164 products but Purina Cat Chow only has 1 (0.6%). High-volume category with room to grow.
amazon100% of Purina Cat Chow's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
4.9% share • #7
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Purina Cat Chow Your brand | 8 | 92 | 0 | 8 | — | — |
Cat Chow | 57★ | 406★ | 1★ | 55 | 1 | 1 |
Fancy Feast | 56 | 80 | 1★ | 54 | 1 | 1 |
Meow Mix | 37 | 228 | 1★ | 35 | 1 | 1 |
Cat Chow has 408% more assets than Fancy Feast
Purina Cat Chow has no video assets
Purina Cat Chow is not present on Walmart, Target
Purina Cat Chow has the highest asset coverage (11.5 assets/product)
Purina Cat Chow has a low primary asset ratio