Competitive Intelligence Overview
6
Products
32
Assets
2/3
Platforms
5.3
Assets/Product
5 products
24 assets
Not present
1 products
8 assets
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Biotrue leads "Health & Household > Vision > Contact Lens Care > Soaking Solutions" by 28% over PureMoist. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Vision > Contact Lens Care > Soaking Solutions" has 137 products but PureMoist only has 4 (2.9%). High-volume category with room to grow.
amazon67% of PureMoist's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
2.9% share • #8
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
PureMoist Your brand | 6 | 32 | 1★ | 5 | — | 1 |
Biotrue | 53★ | 48 | 1★ | 51 | 1 | 1 |
Boston | 24 | 79★ | 0 | 23 | 1 | — |
Alcon | 38 | 51 | 0 | 38 | — | — |
Boston has 147% more assets than PureMoist
Boston, Alcon have no video assets
PureMoist is not present on Walmart
Boston is not present on Target
Alcon is not present on Walmart, Target