Competitive Intelligence Overview
39
Products
236
Assets
3/3
Platforms
6.1
Assets/Product
37 products
223 assets
1 products
6 assets
1 products
7 assets
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Premier Protein leads "Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks" by 20% over Pure Protein. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Whey" has 184 products but Pure Protein only has 6 (3.3%). High-volume category with room to grow.
amazon83% of Pure Protein's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
10.7% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Pure Protein Your brand | 39 | 236★ | 1★ | 37 | 1 | 1 |
Atkins | 71★ | 210 | 1★ | 69 | 1 | 1 |
David Protein | 47 | 42 | 0 | 46 | 1 | — |
M Muscle Milk | 9 | 41 | 0 | 9 | — | — |
M Muscle Milk | 13 | 91 | 0 | 13 | — | — |
Pure Protein has 476% more assets than Muscle Milk
David Protein, Muscle Milk, Muscle Milk have no video assets
David Protein is not present on Target
Muscle Milk is not present on Walmart, Target
Muscle Milk is not present on Walmart, Target