Category Insights
AICompetitive Threat
Lipo-Flavonoid leads "Health & Household > Vitamins, Minerals & Supplements > Antioxidants > Polyphenol > Flavonoids" by 22% over Pure Encapsulations. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Vitamins, Minerals & Supplements > Blended Vitamin & Mineral Supplements" has 130 products but Pure Encapsulations only has 4 (3.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Pure Encapsulations's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
73 categoriesStrong in 2
Pure Encapsulations(Your brand)
4
3.1% share • #8
Top Competitors
#1
PreserVision1813.8%
#2
Life Extension96.9%
#3
Serene Herbs96.9%