Competitive Intelligence Overview
15
Products
137
Assets
1/3
Platforms
9.1
Assets/Product
15 products
137 assets
Not present
Not present
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Pull-Ups dominates "Baby Products > Potty Training > Training Pants" on amazon with 37.5% market share, outperforming 3 competitors.
amazon100% of Pull-Ups's category presence is on amazon. Consider expanding on walmart and target for diversification.
15
37.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
P Pull-Ups Your brand | 15 | 137 | 0 | 15 | — | — |
HUGGIES | 73 | 425 | 1★ | 71 | 1 | 1 |
Pampers | 49 | 471 | 1★ | 47 | 1 | 1 |
Disney | 402★ | 2,075★ | 0 | 402 | — | — |
Disney has 1415% more assets than Pull-Ups
Pull-Ups, Disney have no video assets
Pull-Ups is not present on Walmart, Target
Disney is not present on Walmart, Target
Pampers has the highest asset coverage (9.6 assets/product)