Competitive Intelligence Overview
54
Products
266
Assets
2/3
Platforms
4.9
Assets/Product
53 products
259 assets
1 products
7 assets
Not present
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Propel dominates "All Powdered Drink Mix" on walmart with 100% market share, outperforming 0 competitors.
walmartHint leads "Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Water > Flavored Water" by 21% over Propel. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks" has 260 products but Propel only has 1 (0.4%). High-volume category with room to grow.
amazon90% of Propel's category presence is on amazon. Consider expanding on walmart and target for diversification.
16
14.4% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Propel Your brand | 54 | 266 | 0 | 53 | 1 | — |
Sparkling Ice | 46 | 241 | 0 | 45 | 1 | — |
CELSIUS | 76★ | 299★ | 1★ | 74 | 1 | 1 |
Liquid Death | 43 | 208 | 0 | 42 | 1 | — |
Propel, Sparkling Ice, Liquid Death have no video assets
Propel is not present on Target
Sparkling Ice is not present on Target
Liquid Death is not present on Target
Sparkling Ice has the highest asset coverage (5.2 assets/product)