Competitive Intelligence Overview
51
Products
253
Assets
3/3
Platforms
5.0
Assets/Product
49 products
235 assets
1 products
8 assets
1 products
10 assets
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Prismacolor leads in 8 categories across amazon, walmart, target. Key strongholds: Arts, Crafts & Sewing > Painting, Drawing & Art Supplies > Drawing > Drawing Media > Pencils, Office Products > Office & School Supplies > Writing & Correction Supplies > Pencils > Wooden Colored Pencils.
Faber-Castell leads "Arts, Crafts & Sewing > Painting, Drawing & Art Supplies > Drawing > Erasers" by 33% over Prismacolor. Consider expanding product range or improving visibility in this category.
amazon"Arts, Crafts & Sewing > Crafting > Craft Supplies > Wiggle Eyes" has 91 products but Prismacolor only has 1 (1.1%). High-volume category with room to grow.
amazon86% of Prismacolor's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
20.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Prismacolor Your brand | 51 | 253 | 0★ | 49 | 1 | 1 |
Amazon Basics | 1,058★ | 6,272★ | 0★ | 1058 | — | — |
STAEDTLER | 74 | 436 | 0★ | 73 | 1 | — |
M Mr. Pen | 212 | 1,710 | 0★ | 212 | — | — |
Amazon Basics has 2379% more assets than Prismacolor
Amazon Basics is not present on Walmart, Target
STAEDTLER is not present on Target
Mr. Pen is not present on Walmart, Target
Mr. Pen has the highest asset coverage (8.1 assets/product)