Competitive Intelligence Overview
21
Products
151
Assets
2/3
Platforms
7.2
Assets/Product
20 products
148 assets
Not present
1 products
3 assets
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NeilMed leads "Health & Household > Health Care > Over-the-Counter Medication > Allergy, Sinus & Asthma > Sinus Medicine" by 20% over Primatene MIST. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Cold & Flu Relief" has 154 products but Primatene MIST only has 2 (1.3%). High-volume category with room to grow.
amazon89% of Primatene MIST's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
5.6% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Primatene MIST Your brand | 21 | 151 | 0 | 20 | — | 1 |
Vicks | 74★ | 578★ | 1★ | 72 | 1 | 1 |
Hyland's | 62 | 368 | 1★ | 60 | 1 | 1 |
D Deep Freeze | 6 | 43 | 0 | 6 | — | — |
D Deep Freeze | 4 | 27 | 0 | 4 | — | — |
Vicks has 2041% more assets than Deep Freeze
Primatene MIST, Deep Freeze, Deep Freeze have no video assets
Primatene MIST is not present on Walmart
Deep Freeze is not present on Walmart, Target
Deep Freeze is not present on Walmart, Target