Competitive Intelligence Overview
50
Products
278
Assets
3/3
Platforms
5.6
Assets/Product
48 products
266 assets
1 products
6 assets
1 products
6 assets
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Premier Protein dominates "Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks" on amazon with 20.5% market share, outperforming 3 competitors.
amazonOptimum Nutrition leads "Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Whey" by 15% over Premier Protein. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Whey" has 184 products but Premier Protein only has 6 (3.3%). High-volume category with room to grow.
amazon67% of Premier Protein's category presence is on amazon. Consider expanding on walmart and target for diversification.
26
20.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Premier Protein Your brand | 50★ | 278★ | 1★ | 48 | 1 | 1 |
M Muscle Milk | 9 | 41 | 0 | 9 | — | — |
M Muscle Milk | 13 | 91 | 0 | 13 | — | — |
B BOOST | 10 | 67 | 0 | 10 | — | — |
B BOOST | 7 | 46 | 0 | 7 | — | — |
C Commomy | 3 | 27 | 0 | 3 | — | — |
C Commomy | 12 | 130 | 0 | 12 | — | — |
Premier Protein has 930% more assets than Commomy
Muscle Milk, Muscle Milk, BOOST, BOOST, Commomy, Commomy have no video assets
Muscle Milk is not present on Walmart, Target
Muscle Milk is not present on Walmart, Target
BOOST is not present on Walmart, Target