Competitive Intelligence Overview
62
Products
285
Assets
3/3
Platforms
4.6
Assets/Product
60 products
268 assets
1 products
8 assets
1 products
9 assets
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Poise leads in 3 categories across amazon, walmart, target. Key strongholds: Health & Household > Health Care > Incontinence & Ostomy > Pads, Liners, Shields & Guards, All Incontinence.
Always leads "Health & Household > Health Care > Feminine Care > Sanitary Napkins" by 23% over Poise. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Feminine Care > Panty Liners" has 137 products but Poise only has 11 (8%). High-volume category with room to grow.
amazon67% of Poise's category presence is on amazon. Consider expanding on walmart and target for diversification.
46
32.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Poise Your brand | 62★ | 285★ | 1★ | 60 | 1 | 1 |
Always Discreet | 49 | 85 | 0 | 48 | 1 | — |
R Rael | 19 | 150 | 0 | 19 | — | — |
A Allinko | 2 | 16 | 0 | 2 | — | — |
R Rael | 6 | 46 | 0 | 6 | — | — |
A Allinko | 17 | 127 | 0 | 17 | — | — |
Poise has 1681% more assets than Allinko
Always Discreet, Rael, Allinko, Rael, Allinko have no video assets
Always Discreet is not present on Target
Rael is not present on Walmart, Target
Allinko is not present on Walmart, Target