Competitive Intelligence Overview
50
Products
262
Assets
3/3
Platforms
5.2
Assets/Product
48 products
249 assets
1 products
8 assets
1 products
5 assets
Get notified when competitors change their listings, add new products, or update their creative assets. Stay ahead with real-time intelligence.
No credit card required
Playtex Baby leads in 2 categories across amazon, target. Key strongholds: Baby Products > Feeding > Bottle-Feeding > Nipples, Baby Tableware.
Icy Hot leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers" by 57% over Playtex Baby. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Baby Care > Grooming > Skin Care > Diaper Creams" has 132 products but Playtex Baby only has 4 (3%). High-volume category with room to grow.
amazon88% of Playtex Baby's category presence is on amazon. Consider expanding on walmart and target for diversification.
15
13.6% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Playtex Baby Your brand | 50 | 262 | 0 | 48 | 1 | 1 |
Boon | 67★ | 143 | 1★ | 65 | 1 | 1 |
NUK | 58 | 364 | 1★ | 56 | 1 | 1 |
Philips Avent | 57 | 373★ | 1★ | 55 | 1 | 1 |
Philips Avent has 161% more assets than Boon
Playtex Baby has no video assets
Philips Avent has the highest asset coverage (6.5 assets/product)