Competitive Intelligence Overview
48
Products
198
Assets
2/3
Platforms
4.1
Assets/Product
47 products
190 assets
1 products
8 assets
Not present
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Pigma leads in 2 categories across amazon, walmart. Key strongholds: Arts, Crafts & Sewing > Painting, Drawing & Art Supplies > Drawing > Drawing Media > Pens, Shop Art Markers & Pens.
PILOT leads "Office Products > Office & School Supplies > Writing & Correction Supplies > Pens & Refills > Rollerball Pens > Gel Ink Rollerball Pens" by 22% over Pigma. Consider expanding product range or improving visibility in this category.
amazon"Office Products > Office & School Supplies > Writing & Correction Supplies > Pens & Refills > Rollerball Pens > Gel Ink Rollerball Pens" has 100 products but Pigma only has 2 (2%). High-volume category with room to grow.
amazon86% of Pigma's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
64.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Pigma Your brand | 48 | 198 | 0★ | 47 | 1 | — |
PILOT | 108★ | 493★ | 0★ | 107 | 1 | — |
STAEDTLER | 74 | 436 | 0★ | 73 | 1 | — |
D Dyvicl | 6 | 40 | 0★ | 6 | — | — |
D Dyvicl | 4 | 30 | 0★ | 4 | — | — |
PILOT has 1543% more assets than Dyvicl
Pigma is not present on Target
PILOT is not present on Target
STAEDTLER is not present on Target
Dyvicl is not present on Walmart, Target