Competitive Intelligence Overview
54
Products
400
Assets
2/3
Platforms
7.4
Assets/Product
53 products
391 assets
Not present
1 products
9 assets
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Philips Sonicare leads in 3 categories across amazon, target. Key strongholds: Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Sonic, Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Toothbrush Replacement Heads.
Waterpik leads "Health & Household > Oral Care > Dental Floss & Picks > Power Dental Flossers" by 44% over Philips Sonicare. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Baby & Child Dental Care > Children's Dental Care > Electric Toothbrushes & Accessories > Electric Toothbrushes" has 93 products but Philips Sonicare only has 2 (2.2%). High-volume category with room to grow.
amazon80% of Philips Sonicare's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
29.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Philips Sonicare Your brand | 54 | 400 | 1★ | 53 | — | 1 |
Sonicare | 23 | 149 | 0 | 22 | 1 | — |
Oral-B | 72★ | 577★ | 1★ | 70 | 1 | 1 |
O Ougourim | 3 | 25 | 0 | 3 | — | — |
O Ougourim | 8 | 60 | 0 | 8 | — | — |
Oral-B has 2208% more assets than Ougourim
Sonicare, Ougourim, Ougourim have no video assets
Philips Sonicare is not present on Walmart
Sonicare is not present on Target
Ougourim is not present on Walmart, Target