Competitive Intelligence Overview
57
Products
373
Assets
3/3
Platforms
6.5
Assets/Product
55 products
360 assets
1 products
6 assets
1 products
7 assets
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Philips Avent leads in 3 categories across amazon, walmart, target. Key strongholds: Baby Products > Feeding > Bottle-Feeding > Bottles, Philips Avent: Bottle Feeding.
Boon leads "Baby Products > Feeding > Bottle-Feeding > Bottle Cleaning > Bottle Drying Racks" by 77% over Philips Avent. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Feeding > Solid Feeding > Cups" has 95 products but Philips Avent only has 3 (3.2%). High-volume category with room to grow.
amazon87% of Philips Avent's category presence is on amazon. Consider expanding on walmart and target for diversification.
23
20.9% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Philips Avent Your brand | 57 | 373 | 1★ | 55 | 1 | 1 |
Boon | 67 | 143 | 1★ | 65 | 1 | 1 |
Tommee Tippee | 52 | 307 | 1★ | 50 | 1 | 1 |
Nuby | 72★ | 520★ | 0 | 70 | 1 | 1 |
Nuby has 264% more assets than Boon
Nuby has no video assets
Nuby has the highest asset coverage (7.2 assets/product)