Competitive Intelligence Overview
111
Products
659
Assets
1/3
Platforms
5.9
Assets/Product
111 products
659 assets
Not present
Not present
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Philips leads in 4 categories across amazon. Key strongholds: Tools & Home Improvement > Electrical > Ballasts, Tools & Home Improvement > Lighting & Ceiling Fans > Outdoor Lighting > Flood & Security Lights.
sodastream leads "Home & Kitchen > Kitchen & Dining > Small Appliances > Soda Makers" by 25% over Philips. Consider expanding product range or improving visibility in this category.
amazon"Electronics > Computers & Accessories > Monitors" has 132 products but Philips only has 2 (1.5%). High-volume category with room to grow.
amazon100% of Philips's category presence is on amazon. Consider expanding on walmart and target for diversification.
14
20.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
P Philips Your brand | 111 | 659 | 0★ | 111 | — | — |
G Generic | 11,125★ | 50,596★ | 0★ | 11125 | — | — |
G GE | 114 | 570 | 0★ | 114 | — | — |
T TESSAN | 28 | 193 | 0★ | 28 | — | — |
T TESSAN | 10 | 65 | 0★ | 10 | — | — |
Generic has 77740% more assets than TESSAN
Philips is not present on Walmart, Target
Generic is not present on Walmart, Target
GE is not present on Walmart, Target
TESSAN is not present on Walmart, Target