Category Insights
AICompetitive Threat
Salonpas leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Joint & Muscle Pain Relief > Medications" by 12% over Penetrex. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Joint & Muscle Pain Relief > Medications" has 96 products but Penetrex only has 1 (1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Penetrex's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesPenetrex(Your brand)
1
1% share • #35
Top Competitors
#1
Salonpas1212.5%
#2
S
Sumifun66.3%#3
O
OmegaXL44.2%