Competitive Intelligence Overview
51
Products
418
Assets
2/3
Platforms
8.2
Assets/Product
50 products
410 assets
1 products
8 assets
Not present
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Pedigree leads in 3 categories across amazon, walmart. Key strongholds: Pet Supplies > Dogs > Food > Wet > Pouches, Books > Education & Teaching > Schools & Teaching > Counseling > Career Development.
Beneful leads "Pet Supplies > Dogs > Food > Wet > Canned" by 13% over Pedigree. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but Pedigree only has 11 (2.6%). High-volume category with room to grow.
amazon88% of Pedigree's category presence is on amazon. Consider expanding on walmart and target for diversification.
14
5.4% share • #8
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Pedigree Your brand | 51 | 418★ | 0 | 50 | 1 | — |
Beneful | 57★ | 60 | 1★ | 55 | 1 | 1 |
Moist & Meaty | 37 | 261 | 0 | 36 | 1 | — |
M MakeFit | 7 | 47 | 0 | 7 | — | — |
M MakeFit | 6 | 44 | 0 | 6 | — | — |
Pedigree has 850% more assets than MakeFit
Pedigree, Moist & Meaty, MakeFit, MakeFit have no video assets
Pedigree is not present on Target
Moist & Meaty is not present on Target
MakeFit is not present on Walmart, Target