Competitive Intelligence Overview
51
Products
309
Assets
2/3
Platforms
6.1
Assets/Product
50 products
308 assets
Not present
1 products
1 assets
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Paula's Choice leads in 3 categories across amazon, target. Key strongholds: Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Facial Peels, Beauty & Personal Care > Skin Care > Face > Polishes & Scrubs.
Cliganic leads "Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Oil" by 53% over Paula's Choice. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Paula's Choice only has 12 (7.2%). High-volume category with room to grow.
amazon95% of Paula's Choice's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
7.2% share • #5
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Paula's Choice Your brand | 51 | 309 | 0 | 50 | — | 1 |
Neutrogena | 97★ | 830★ | 1★ | 95 | 1 | 1 |
medicube | 49 | 347 | 0 | 48 | 1 | — |
COSRX | 53 | 70 | 0 | 52 | 1 | — |
Neutrogena has 1086% more assets than COSRX
Paula's Choice, medicube, COSRX have no video assets
Paula's Choice is not present on Walmart
medicube is not present on Target
COSRX is not present on Target