Competitive Intelligence Overview
24
Products
149
Assets
1/3
Platforms
6.2
Assets/Product
24 products
149 assets
Not present
Not present
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BIC leads "Office Products > Office & School Supplies > Writing & Correction Supplies > Erasers & Correction Products > Correction Fluid" by 44% over PAPER MATE. Consider expanding product range or improving visibility in this category.
amazon"Office Products > Office & School Supplies > Writing & Correction Supplies > Pens & Refills > Rollerball Pens > Gel Ink Rollerball Pens" has 100 products but PAPER MATE only has 2 (2%). High-volume category with room to grow.
amazon100% of PAPER MATE's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
8.9% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
P PAPER MATE Your brand | 24 | 149 | 0★ | 24 | — | — |
M Mr. Pen | 212★ | 1,710★ | 0★ | 212 | — | — |
T Ticonderoga | 18 | 183 | 0★ | 18 | — | — |
T Ticonderoga | 14 | 107 | 0★ | 14 | — | — |
U Uni-Ball | 9 | 60 | 0★ | 9 | — | — |
U Uni-Ball | 11 | 92 | 0★ | 11 | — | — |
Mr. Pen has 2750% more assets than Uni-Ball
PAPER MATE is not present on Walmart, Target
Mr. Pen is not present on Walmart, Target
Ticonderoga is not present on Walmart, Target
Ticonderoga is not present on Walmart, Target