Competitive Intelligence Overview
49
Products
471
Assets
3/3
Platforms
9.6
Assets/Product
47 products
439 assets
1 products
8 assets
1 products
24 assets
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Pampers leads in 2 categories across walmart, target. Key strongholds: Pampers Cruisers 360, Disposable Diapers.
Pull-Ups leads "Baby Products > Potty Training > Training Pants" by 23% over Pampers. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Incontinence & Ostomy > Protective Briefs & Underwear" has 111 products but Pampers only has 3 (2.7%). High-volume category with room to grow.
amazon71% of Pampers's category presence is on amazon. Consider expanding on walmart and target for diversification.
26
20.3% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Pampers Your brand | 49 | 471★ | 1★ | 47 | 1 | 1 |
HUGGIES | 73★ | 425 | 1★ | 71 | 1 | 1 |
Mama Bear | 49 | 313 | 0 | 49 | — | — |
Luvs | 46 | 206 | 0 | 45 | 1 | — |
Pampers has 129% more assets than Luvs
Mama Bear, Luvs have no video assets
Mama Bear is not present on Walmart, Target
Luvs is not present on Target
Pampers has the highest asset coverage (9.6 assets/product)