Category Insights
AICategory Leader
OXO Tot dominates "Baby Products > Diapering > Wipes & Holders > Wipe Holders" on amazon with 15.8% market share, outperforming 3 competitors.
amazonCompetitive Threat
Areyourshop leads "Tools & Home Improvement > Kitchen & Bath Fixtures > Bathroom Fixtures > Toilets & Toilet Parts > Toilet Seats" by 32% over OXO Tot. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Fruit & Vegetable Tools > Potato Mashers & Ricers > Potato Mashers" has 80 products but OXO Tot only has 1 (1.3%). High-volume category with room to grow.
amazonPlatform Concentration
100% of OXO Tot's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
10 categoriesLeader in 1
OXO Tot(Your brand)
3
15.8% share • #1
Top Competitors
#2
Skip Hop210.5%
#3
OXO15.3%
#4
U
Ubbi15.3%