Competitive Intelligence Overview
290
Products
2179
Assets
2/3
Platforms
7.5
Assets/Product
289 products
2173 assets
1 products
6 assets
Not present
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OXO leads in 16 categories across amazon. Key strongholds: Patio, Lawn & Garden > Grills & Outdoor Cooking > Outdoor Cooking Tools & Accessories > Grilling & Barbecue Utensils > Barbecue Turners, Home & Kitchen > Kitchen & Dining > Storage & Organization > Kitchen Storage & Organization Accessories.
Swiffer leads "Health & Household > Household Supplies > Cleaning Tools > Mopping > Wet & Dry Mops > Dust Mops" by 40% over OXO. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Food Storage > Food Containers > Container Sets" has 208 products but OXO only has 1 (0.5%). High-volume category with room to grow.
amazon100% of OXO's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
9.9% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
OXO Your brand | 290★ | 2,179★ | 0★ | 289 | 1 | — |
Cuisinart | 223 | 833 | 0★ | 222 | 1 | — |
KitchenAid | 132 | 804 | 0★ | 131 | 1 | — |
N Norpro | 75 | 395 | 0★ | 75 | — | — |
N Norpro | 12 | 80 | 0★ | 12 | — | — |
OXO has 2624% more assets than Norpro
OXO is not present on Target
Cuisinart is not present on Target
KitchenAid is not present on Target
Norpro is not present on Walmart, Target